How to Tell Funders What You Need and Why
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How to Tell Funders What You Need and Why
Learn how to communicate organizational needs to funders with clarity, confidence, and strategic grounding.
About This Training
Most organizations tell funders what they think funders want to hear rather than what the organization actually needs. This training teaches participants how to communicate organizational needs to funders with clarity and confidence: how to frame needs in terms funders can understand, how to advocate for flexible funding, and how to build funder relationships grounded in honesty rather than performance.
What You'll Learn
- How to assess what your organization actually needs from funders beyond program dollars
- How to frame organizational needs in language that aligns with funder priorities without distorting your reality
- How to advocate for unrestricted, flexible, or capacity-building funding
- How to have honest conversations with funders about organizational challenges
- How to build funder relationships that can hold difficult truths
Practical Takeaways
- A needs assessment framework for funder conversations
- Language for common difficult funder conversations
- A plan for strengthening your organization's funder communication practices
Designed for: Executive directors, development directors, and anyone responsible for funder relationships.